Strategy Formulation of Coca Cola Corporation:
1.0. Analysis of External Business/Competition Environments (Opportunities and Threats):
1.1. Analysis of industry competition/structure and identification of potential Opportunities and Threats using Porter?s Five Forces model,
1.2. Strategic Group Analysis, and Macro-environment factors
2.0. Assessment of Internal Strengths and Weaknesses:
2.1. Analysis/Identification of internal Strengths and Weaknesses using four factors of building competitive advantage;
2.2. Assessment of competitive advantage and competence
3. SWOT Matrix based on previous(above) SWOT analysis.
4. Recommendations/Suggestions
Recommendation/Suggestions to solve the strategic problems/Issues; Long-term and short-term recommendations; Functional, business, and corporate level recommendations.
