Monroe’s motivated sequence
Paper instructions:
Locate an online video of the Snuggie© blanket commercial. Several can be found on www.youtube.com. Please analyze this infomercial, identifying each step of Monroe’s motivated sequence (See textbook). Be specific, identifying the information and content used to satisfy each component of the process. Please also pay close attention to other persuasive strategies used in the advertisement and identify them as well. If there are any fallacies in the reasoning, please identify and explain them.
