Topic: Marketing management, case study on Saudi Arabian airlines
It’s a case study using marketing management tools and techniques like the marketing environment, the marketing mix 4 p’s( product price place and promotion), the strategic management tools three c’s, globalization, the generic value chain, how competitive forces shape strategy, swot analysis, market research information, customer buying behavior, characters affecting buying behavior,Maslow hierarchy of needs, types of buying decisions, the buyer decision process,Market Segmentation,Target Marketing& Positioning, Product Policy and New Product Development, Product Life Cycle, Marketing Planning and Strategy, Analysing Current SBU’s: Boston Consulting Group (BCG) Matrix, Product/ Market Expansion Grid ( Ansoff ), Generic Competitive Strategies, marketing communication, and anything that is related to marketing management. The company I chose is Saudi Arabian airlines
