Ladies Strategia recommends that Toyota, a major multinational company in the automotive industry, enter the BRIC markets, initially targeting India as the first country, through a joint venture with Tata Motors one of the key local companies in the automotive industry.

Required Reading

  • Dyer, J.,      Kale, P., & Singh, H. (2001, Summer). How to make strategic alliances      work. Sloan Management Review, 42      (4).  Will attach in separate file
  • Dyer, J.,      Kale, P., & Singh, H. (2004, July-August). When to ally & when to      acquire. Harvard Business Review, 82 (7). Will attach in      separate file
  • Grant,      R.M. (2010). Contemporary      strategy analysis (7th Ed.). Malden, MA: Blackwell. Chapter      16, 17.  Will attach in separate      file

Multimedia

MBA Reference Guides

The first sentence of your Executive Summary should read as follows:  Iam responsible for the Executive Summary.  The Executive Summary should be one page.

Definition:

An executive summary is an overview. The purpose of an executive summary is to summarize the key points of a document for its readers, saving them time and preparing them for the upcoming content.

Think of the executive summary as an advance organizer for the reader. Above all else, an executive summary has to be clear and concise.

In business, the most common use of an executive summary is as part of a business plan. The executive summary in a business plan serves the same purposes as an executive summary in any other document and one more – in a business plan, an executive summary also has to entice the reader to read the rest of the business plan.

For this reason, the executive summary is often called the most important part of the business plan. If it doesn’t do what it’s supposed to do, the business plan will be set aside unread.

Ladies Strategia recommends that Toyota, a major multinational company in the automotive industry, enter the BRIC markets, initially targeting India as the first country, through a joint venture with Tata Motors one of the key local companies in the automotive industry.

The above statement explains what the paper is about.

Tata motors is a real company in India and has a website. Questions B and C in Part 2